We provide access to advertising media opportunities in any airport in the world. Our integrated approach enables us to coordinate projects spanning all regions and continents, taking in all site formats and types of media inventory.
From the one-off location to the pan-regional site holding; from the promotional display space to the infrastructure sponsorship programme; from the targeted below-the-line tactical burst to the long term corporate branding exercise; from digital screen networks to landmark exterior special builds; all are within our capabilities.
From our headquarters in London, together with our South East Asian office in Singapore, along with our newly-launched PSI China operation in Beijing, Shanghai and Guangzhou, we achieve consistency through the export of best practice around the globe.
With a total staff of 34 in the UK, and a further 10 across Asia, each key business function is managed by a dedicated group of skilled individuals. Account Management, Network, Territory Management and Creative Intelligence Teams operate in unison as experts in their specific areas.
Account Management: combines traditional 'client services' and 'media' functions to provide the blend of servicing and detailed media knowledge our clients require when consulting us. This also delivers a significantly strengthened resource on client business development.
Network: houses our expertise in international roadside and transport media acquired through the integration of the Posterscope Global unit. As with Account Management, the principle of combining client and media responsibilities applies here too.
Territory Management: maintains our territory expertise and strong supplier relationships, both fundamental to a market leadership position. In supporting the Account Management team, these individuals are responsible for delivering a clearer commercial understanding of our media relationships to our clients.
Creative Intelligence: places creativity, consumer insight and accountability at the heart of everything we do. This team will also house the production and implementation elements servicing our existing business, but with the ability to evolve our offering to remain at the forefront of industry developments in these areas, with particular focus on digital solutions.
In addition, we have adopted a new on-line planning framework to complement our structure and to ensure that we are as efficient and effective as possible in all that we deliver. This framework - known as l.i.f.e - will better facilitate the flow of information between client and vendor, through a series of stages.
