In a multi-market campaign incorporating airport media in the USA, UK, Germany, Italy, Spain and Switzerland, Zurich Insurance combine experiential activity with digital networks and high quality traditional signage.
PSI managed the entire exercise, including media selections, stand design and airport approvals across a variety of formats and applications.
Branded experiential “zones” at Heathrow and Frankfurt, staffed by concierges providing destination advice, free internet access and other travel information, have complemented digital screens, banners and lightboxes in New York, Madrid, Zurich and Milan. This campaign has excited considerable interest and increased awareness of Zurich Insurance.
