For the 5th successive season, PSI have run a ski resort-based experiential event for Nissan. Four key resorts, Verbier, Avoriaz, Livingo and Formigal, carried the activity from mid-December to the end of April.

Daily consumer events with Fresh Track Coaching Sessions hosted by Nissan, using ski and snow board instructors, were on offer. Other activities included branded meeting points in resort, car placements and a distribution campaign using branded collateral and a full-time promotional team.

Traditional media elements were used to create dominance in a further 10 resorts across Europe, including Chamonix, Verbier, Mayrhofen, Trysil and - for the first time – Sochi in Russia. Standard formats such as billboards and lift pylons, wrapped buses, stair branding and TV weather sponsorship, were also deployed.

Once again the campaign delivered real impact and cut-through for Nissan.