Since 2006 PSI have been working with Marriott in a number of airport markets including Ireland, UK and China.
The capabilities of digital inventory in airports have been embraced by the client, who has elected to use multiple creative executions, running across various networks of digital screens, with a bias towards departures locations.
This campaign, which has run tactically for key periods in 2007/8, marries closely-targeted media using the latest inventory with creative variety, all to excellent effect.
