As one of the fastest-growing airlines, what better way to signal your global ambitions than to dominate the entrance to the world’s busiest international airport, with a giant scale-model of your flagship aircraft?
PSI co-ordinated the efforts of the numerous stakeholders in this project, over a 15 month period, resulting in what is one of the most iconic images of 21st century air travel.
This truly international endeavour involved a Middle Eastern advertiser, a model built in America, based on a European design, placed on a site located at a British airport, owned by a Spanish operator, sold by a French contractor and bought by an English agency!
