The Diners Club International airport advertising campaign is considered best in class for its quality, longevity and ubiquity. In the financial sector, no other advertiser can claim to have built and sustained a long-term holding of airport advertising locations in as many markets, for as many years.
PSI have managed this valuable global media real estate on behalf of DCI since before 1990 . The site holding has encompassed locations in airports across all 5 continents throughout this time, and continues to do so now. As new markets open up to DCI and their franchise partners, so has the airport campaign been used to support the brand and build awareness amongst the target audience of international air passengers.
As further indication of the strategic value of their airport holding, under the new ownership of Discover Financial Services, DCI have recently embarked on a market specific copy change across the entire inventory – a process controlled by PSI from start to finish as part of our service.
