The Chivas Life holding is a successful worldwide airport campaign which has been developed since 2003. The campaign is planned and implemented around key ‘departures hotspots’ along the travel trail, with sites specifically selected to reach Chivas’ priority nationalities.
The 2008 campaign currently spans 9 airports in 7 countries with 50+ locations and reaches approximately 28 million* within Chivas’ target audience in Europe, Asia and the Americas.
With its regular changes of creative, the Chivas Life Travel Trail, exemplifies some of the best and most innovative uses of airport media in the marketplace.
