The international Out-of-Home audience consists of those based in one market who travel for business and leisure purposes to and from other markets. While doing so they represent a target audience for advertisers. Products or services available internationally benefit from media exposure aimed at the travelling public.

The size and scale of this audience is significant. More than 5 billion passenger flights are taken annually and other forms of transport provide advertisers with an equally valuable target.

Understanding “connected consumers”, and how they behave when Out-of-Home, is what drives us.