Making sense of the wealth of data we collect from numerous sources across international Out-of-Home markets forms a major part of our role. The Prism Tools suite is a unique set of instruments designed specifically to inform and enhance our client proposition. Our site quality measurement tools “Prism Air Score” and “Prism Score”, using proprietary software, are examples of the investment in our medium, and underpin our accountability.  Other resources available to us include our industry-leading Prism maps, our digital planning tool (Prism Air Screen) and the Outdoor Consumer Survey (OCS).

Posterscope OCS - our consumer insight study, is the largest of its kind in the world, covers 19 countries and has a database of over 100,000 participants.